san diego international airport

What if every San Diego International Airport arrival couldn’t leave the terminal w/o seeing “Welcome to San Diego” – “America’s Brewing Capital” stenciled on a wall? It would cost nearly nothing and make an immediate impact. 

The estimated cost of the Project is $100-$150. There is a huge upside for San Diego breweries. The big obstacle is obviously getting approval w/ the city & airport authority. Here goes nothing. 

Keeping it simple: here’s our rendition of what we imagine.